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Washington State Society

 Washington State Society logo redesign

WSS logo.jpg

Above is the old Potlatch event Washington State Society Logo

What they were looking to change:

more modern

new typeface choice

possibly including a Washington d.C. element

washintgon state societyinitial.jpg

Above are my initial ideas and logos I created when decided to redesign the logo for the Potlatch event

When I think of pacific northwest logos, i instantly think about nature. I think about the trees and the mountains and how just seeing those images can evoke a comforting feeling. I knew that i wanted to incorporate nature into the logo.



After they chose the logo they liked the best I put together some different options and revisions for them to see