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Yelp UX

Yelp Traveler UX/UI Design

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I worked with a partner on the creation of a niche app for the well known app "Yelp". We call it "Yelp Traveler". 

This was for a class project. 

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Yelp currently

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Pain Points

These are the main issues we found through our research 

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Competitors 

Competitors and their rate of success with providing the following information for businesses. 

Competitors and their rate of success with providing the following information for businesses. 

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What we're doing about it

The niche App

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Yelp Traveler product statement

"Yelp Traveler is here to connect travelers who are exploring

new locations with new and exciting local businesses"

 

Process 

How we took the information we gathered and applied it to our design iterations:

Initial sketch findings: We found that we were missing a few pages and had a few new added features we decided we want to ad to make the user flow a more enjoyable experience. For example, we needed an account page for other profiles and other pop-ups, like filters. We did a paper prototype after this then moved to our first rough digital prototype.          

Initial sketch findings: We found that we were missing a few pages and had a few new added features we decided we want to ad to make the user flow a more enjoyable experience. For example, we needed an account page for other profiles and other pop-ups, like filters. We did a paper prototype after this then moved to our first rough digital prototype. 

 

 

In this stage we focused less on design and more so on where exactly we want all our features to be and how it is physically laid on in the new app. 

In this stage we focused less on design and more so on where exactly we want all our features to be and how it is physically laid on in the new app. 

 

The final designs!

Designs + the added features explained

 

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Feature 1 Customization

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Feature 2 Directions

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Feature 3 Easy Navigation 

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Feature 4 Community

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Reflecting on the redesign

 

Looking back what were our SUCCESSes and challenges? 

In the end we are very happy with the overall look and flow of the yelp traveller app. We found through user testing using the app "In Vision" that the people who tested it loved how easy and straightfoward it was. They didn’t feel confused or overwhelmed and it seemed like something they could easily understand. This is a huge success considering the feeling of  being overwhelmed was something that played a huge role in the reason many people did not enjoy using Yelp in the first place. We had to overcome issues of narrowing down the big ideas and information of Yelp and turning them into something easy that travelers can use. 

 

What does "Yelp traveler" look like in the future?

This app can definitely be expanded upon. We had ideas about partnering with “Uber” or “Lyft” to tie into our google maps idea. We also had ideas of have the app extend off into events so that travelers could be aware of the different events going on in the new place that are. There are somany opportunities for this app since it is a traveler niche app. This means that because it is for explorers it can really dive into that demographic and create content that could be helpful to them. For example, some kind of itinerary possibly. 

What did we learn?

We did not know a lot about redesigning an app and we had a lot of fun with the process and exploring many ideas. I think that we learned the most about keeping the users needs above anything else. This is what really drove our ideas throughout the process and was always our main focus. It was so interesting to be able to study the actions of everyday people and really dive into the small things we would normally never notice.