The designs were made for a breast cancer fundraiser. The idea is that when someone donates to the cause they will receive these cards as a little thank you for their generous donation. The main feedback i got when starting this project was to make a design that would be useful for all times of the year and would not only be the well-known pink colors and ribbon. in other words, not only be immediately identifiable as cards for a breast cancer cause.
I knew that I wanted to create design that centered around a specific typeface. I really wanted to push myself and modify a typeface to make it my own and see where I could take it. I decided to keep it simple with fun colors and a bold typeface that would be intriguing and have some depth.